Hudson Ferry Capital Announces Merger of Insight Merchandising with VIRA Manufacturing

New York - December 31, 2014 – Hudson Ferry Capital (“HFC”) is pleased to announce that it has provided financing to facilitate the merger of its portfolio company, Insight Merchandising, LLC (“Insight”) with VIRA Manufacturing, Inc. (“VIRA”) to form VIRA Insight, LLC (“VIRA Insight” or the “Company”). VIRA Insight designs and manufactures an array of merchandising displays and visual elements that use wood, metal, acrylic, wire and plastic for the retail industry. The merger brings together two complementary industry leaders in the store fixtures space, with strategically located manufacturing and distribution facilities in Grapevine, TX, Perth Amboy, NJ and Los Angeles, CA.

“By combining the two companies and their respective strengths, we have further enhanced our capabilities to provide custom fixtures and displays manufactured from the broadest selection of materials,” said Jeff Jones, CEO of VIRA Insight. “HFC was instrumental in identifying an ideal merger partner and supporting the combination of Insight and VIRA by providing financing and expert advice.”

HFC Partner, Timothy Ross, said, "There are significant synergies in bringing these two companies together. We see opportunities to consolidate sourcing, leverage a combined sales organization, cross- sell to the existing customer bases, offer a more diversified product portfolio, and provide better geographic coverage of the U.S. retail market. We are looking forward to working with VIRA Insight’s management team to capitalize on these opportunities.”

About Hudson Ferry Capital
Hudson Ferry Capital (www.hudsonferry.com) is a New York-based private equity firm that specializes in investing in lower middle market companies. The firm partners with entrepreneurial owners and managers of established privately-owned companies that are differentiated through product or process innovation. The principals of Hudson Ferry have invested in dozens of niche manufacturers, business services companies and outsourcing providers over the last several decades. As a trusted financial partner, Hudson Ferry can provide liquidity to current owners, provide capital to execute a growth strategy, and assist in transitioning an organization from a smaller or regional family-owned business into a larger, integrated enterprise.

For more information about this transaction, please contact:

Stephen J. Fisher
Partner
Hudson Ferry Capital
sfisher@hudsonferry.com
Phone: (212) 308-3079

Timothy R.G. Ross
Partner
Hudson Ferry Capital
tross@hudsonferry.com
Phone: (212) 308-3079